The project

Olloclip created the first third party mobile photography lens on the market, but after five years it was time to reassess who they were. I led an exhaustive internal and external audit, exploring every facet of the identity, from retail boxes to product naming conventions and everything in between.

The tone was reimagined to reflect how fun the product actually is, the messaging became clear and distinct from competitors, and employees felt a renewed sense of pride in who they were.

Scope

IDENTITY / GUIDELINES / PACKAGING / WEB + SOCIAL / PRINT / ENVIRONMENT / ILLUSTRATION / PHOTOGRAPHY / VIDEO / MOTION GRAPHICS